ur group was founded in the 1980s in Genoa, Italy, specializing in full-service private labels (private brands), with the aim of expanding worldwide with innovative and competitively priced products for personal care and home hygiene.

Very early on we grasped the importance of the discount format that was spreading across Europe and, working alongside a renowned German chain, we decided to be the first to import the same model to Italy. Thanks to this important decision we have worked to obtain an excellent quality/price ratio for our products and have been able to satisfy every type of customer, establishing ourselves more and more internationally in the field of large-scale retail trade and, in general, in all distribution formulas.

The strength of our company is the ability to adapt flexibly to the needs of each customer, to always be able to offer an efficient service in line with market demands.