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PLMA by consumers

Stand UT Europe PLMA

PLMA is the largest private label fair dedicated to International Label and this year has also proved to be an unmistakable appointment.
Just this year, in fact, the event was even bigger to reflect the increase of distributor brands in the Europe.

On 16 and 17 May, UT Europe also had two intense days, full of meetings with customers and suppliers, those already known and those interested in new business.

“The theme of this edition’s fair – says Alessandro Odino, Sales Manager – has inspired our work so much: “In consumer help ” is the password that we follow each day to meet both the brand owner’s customer and the Final customer who will buy the products we follow “.
PLMA 2017 numbers are really high: 13,000 buyers and visitors from more than 110 countries around the world; 2400 exhibiting companies, including UT Europe for the third consecutive year and manufacturers and suppliers from over 70 countries; 14 exhibition halls and about 60 national and regional pavilions for the promotion of individual countries.

“We are getting ready all year long,” admits Massimo Garaventa, General Manager, for this appointment because every time it is confirmed that this kind of event is still a major engine for our industry.”

To view the products offered by UT Europe presented at PLMA, please visit http://uteurope.com/products/ . For more information about the branded products, you can contact the company directly through this page http://uteurope.com/contact/

PLMA we are coming!

fiera

After the success of the first two editions of PLMA (2015 and 2016), UT Europe decided to return to Amsterdam for the most important event of the year in the private label field and will do it in great style.

The stand will be completely renovated, many creations will be added to the Italian company’s offer and the latest product lines will be presented in the brand new catalog, signed by graphic designer Alessandra Dagnino.

«We do a lot – says Alessandro Odino, Sales Manager – on our new certified Bio line, entirely produced in Italy. These are our three top products, facial cream, body cream and hand cream, in green version with the two ICEA Eco Bio Cosmesi and Vegan certifications».

The company bets on its thirty years of personal care experience and strengthens the charm of Italian Style and the quality cosmetics that has attracted capital from all over the world.
«Our products – says Massimo Garaventa, General Manager – are definitely competitive in their quality/price ratio, especially when compared to the major brands available in the wholesale distribution».

The goal of the group has always been to listen the needs of the customer, accompanying the creation of a product at every stage, from design to transportation to shelf placement. For this reason, UT Europe is one of the leading private label companies in Europe in the non-food sector.

The strong point of the group is its attention to production and care dedicated to the delicate stage of freight transport across Europe, thanks to the capillary network of warehouses it supports, delivering just in time from single cardboard, to pallet.

To find out more about UT Europe’s services, visit http://uteurope.com/about-us/ and to find out more you can contact the company directly at http://uteurope.com/contact/.

UT Europe presents the new catalogue

This year we have really exaggeretad(quest’espressione non ha molto senso in inglese perchè non c’è questo detto, quindi metterei il soggetto): 90 pages, 3 brands, 70 products for 3 lines, and a single big company.

UT Europe loves its products so much that it decided to dedicate the right space to each of them, creating an extremely attractive catalog in terms of graphics and attention to its contents.
Another news of 2017 is about the division of personal care products in the following lines:

  1. Face Care
  2. Boy Care
  3. Wellnesscatalogo copertina
  4. Rinsing
  5. Men
  6. Bio Line
  7. Easy Line
  8. Razors
  9. Oral Care

There are new lines and with them, new products are added to the big family of brand Daily Touch, such as new products 100% BIO entirely certificated or the latest articles of Easy line.
To request the new catalog, please contact UT Europe on this page http://uteurope.com/contact/ or, if you’re coming to the PLMA in Amsterdam on the 16th and on the 17th of May, come to visit our booth 616 , there will be surprises!

The 7 Tricks to Organize A perfect trade fair

fieraPlan:

 

The golden rule to optimize the investment of a trade show is to choose the right one! Every year companies receive rents lists of trade fairs to which they are invited to participate as exhibitors or visitors. It is therefore well, earlier this year, to program any event in which the company intends to adhere, calculating a budget to devote to each appointment.
Once you have planned the calendar of fairs is necessary to act in time to prepare everything in detail: transport and accommodation must be booked in advance to take advantage of affordable rates; the preparation of the material for the exhibition must be studied slowly to ensure you do not forget anything, perhaps acting in a rush at the last minute; we must invite, with a minimum of notice, customers, both existing ones and those potentials, and let them know through newsletters, post, or banner ads that the company will attend the event and will be glad to meet with anyone interested in his business.
Last trick: always predict plan B for everything. Unforeseen captain, but a serious company does not unprepared.

 

Center the target:
Different countries, show that you can find. it is important to be prepared about the customs of the country that will host the event and hit the target customer who usually attend the event. Not only is it important that the staff who will be present at the stand will be able to hold a conversation in English, or in the most spoken language in each particular fair, but also information about the company that will be distributed during the event must be understandable the highest number of visitors. More importantly, in this sense, the care of the stand: posters, billboards or posters advertising must surely be effective in terms of marketing, but above all accessible to visitors of the stand.

 

 

Be transparent:
Needless to lie, even counterproductive. If you have recounted wonders of which you can not follow up once back home the potential client will certainly be angry, and you can hardly offer a second time, even if you should change/expand. It is important to be direct with stakeholders and be clear about what are the strengths and weaknesses of your company and know exactly what you can actually offer their customers.
Clearly, we must not sin in excessive modesty, diminishing the quality of his business, otherwise you risk appearing weak and unconvincing.

 

Impressing:

A few square meters stand immersed in long corridors full of attraction is like a drop in the sea: to amaze certainly can not be blue. Products must be placed strategically, the furniture should be planned in detail (even the garment bag can not be placed at random and in plain sight), the stand walls must be treated with aesthetic taste (not too empty, but even full and chaotic), information material must have a pleasant and attractive graphics, and finally you have to submit original gadgets (the ballpoint pens are always useful, but maybe a little ‘outdated. By themselves are not enough).

 

Embarking but gracefully:
One of the most common mistakes during the early hours of the fair is to restrain themselves by shyness: a minimum of “running” is physiological, but usually these events last a few days, so it’s important to use every minute available. Who looks at a trade show has nothing to lose and everything to gain, for this reason it is essential to be found in open attitude, friendly and courteous without ever attacking passers-by imposing a brochure or a flyer, then they will end inevitably in dumpster immediately around the corner.

 

Teaming up:
The fair runs if the team works: even before the start you need to make a few meetings to share the objectives of the event and the preparation of the same, so as to sound all the same music and communicate to potential customers a feeling of unity and reliability.

 

Keep in touch:
Once the doors of the fair closed and also dismantled the last stand, you have to follow up the contacts acquired during the event (which will have been duly collected in an orderly manner and digitized hopefully).

Each contact may be the right one, then going back home it is crucial to recall all, send catalogs and samples and follow each project with particular attention: the only way you can be sure to realize a tangible return on your investment!

Inquire online and buy offline

informarsi on line e comprare off lineIt also happens the other way: inquire off line (in-store) and buy on line in an e-commerce or on the portals of large retailers to take advantage of lower prices.

It is now a fact: with the advent of new technologies and the sudden arrival of smartphones in our lives, the purchasing process has been drastically revolutionized to the point of forcing the offer world to care to the smallest detail its presence on the Web.

Web sites have become so impeccable shop windows, responsive and adaptable to any type of technological tool; traffic is monitored on the social pages like the sales statistics; web reputation of a brand is heard until the last blog or review site in which it was left a comment on this product.

All this change has inevitably turned the advertising world: the budget of a company today can not miss the “AdWords”? Just to mention one of the most used web tools marketing.
The network has become so invasive in the average user’s buying process influencing sales to 50% in large-scale distribution sector. Almost no product, in fact, is bought without being passed under the lens of the social network or blog to review the most followed, and increasingly the experience continues even after the payment with the sharing of the degree of satisfaction or disappointment with respect to the single product.

However, the Internet helps consumers not only in the selection of goods in a quality indicator, but it is also very useful for comparing prices and offers, more and more geo-referenced, leading the user to always make the best choice on the market, whether it takes place on-line, whether occurring off-line.
Last news on the UT Europe site is also in the carton sales formula that allows the consumer to exceed the retail to get more and more affordable prices, inclusive of shipping costs: https://uteurope.pswebshop.com/it /

Daily Touch has become Bio

Linea Bio Daily TouchThe Daily Touch line is growing: in 2016 new products for body care and face were added to the cosmetics family and rinsing products and many articles, appreciated by customers, have changed its appearance, modernized their image with a  new and very elegant graphic.

The 2017 could not be outdone, and so the new year begins with the launch of three flagship products of UT Europe Srl, in Bio version.

Body Cream, Hand&Nail Cream and Face Cream, in practical airless tube are the last three articles Daily Touch that you will find on the shelves of specialty shops and supermarkets that are customers of UT Europe (IperTosano, Ekom, Dpiù, Penny Market, just to name a few).

The entire Daily Touch Bio line, produced exclusively in Italy, offers a high concentration of natural ingredients with strong smoothing and anti-aging effect, such as Karitè butter, vegetable glycerin, olive oil, Chamomile Extract and Vitamin E.

Again, the trust of consumers is not betrayed  the price of Daily Touch products, is always accessible and competitive in accordance with the main reference brands.

If the customer calls, UT Europe responds: the decision to dedicate a portion of its production to natural cosmetics has born from listening to new market trends. The fact, data referring to 2016, speaks of a trend from 460 million euro. It is now undeniable that consumers are more careful to ecological sustainability and more demanding regarding the composition of the creams or soaps that decide to buy. For this reason the three Bio Daily Touch products are nothing more than the beginning of a new proposal for those who love taking care of themselves, but also the environment.

In short, the Bio Daily Touch line will also be available on the E-commerce UT Europe, in the section dedicated to personal care https://uteurope.pswebshop.com/it/25-personal-care, where the products are sold in cardboard at tiny prices, directly to customers home.

Italian Power Interview

TelegenovaMassimo Garaventa and Alessandro Odino are guests of the Italian Power transmission in the Telegenova television studios.

Retrace the history of UT Europe…

The company was founded in 1985 when we firts imported in Italy the sale of the discount format that was becoming popular in Europe in those years.

We collaborated with the German distribution groups for their entry into Italy.

In the early 2000s we have internationalized our business throughout Europe, providing products for personal care, house care products and industrial rolls with just in time deliveries thanks to our extensive distribution network.

Then in 2013 we have taken an important step forward in making us an independent production.

Evolution of the company, product evolution: what’s new?
The next goal is to bring in a large retail the new BIO line of cosmetics affordable for mass consumption, exploiting economies of scale.

We work a lot on the selection of the ingredients in our products: even the new anti-aging aftershave and face cream with Goji extracts, just put on the market, are very competitive in price/quality ratio.
Last, but absolutely not secondary, we work on the aesthetics of the product: certain of the product quality, we are also working on its packaging.

How the economic crisis has been addressed? What are your strengths?

In ancient greek “crisis” and “opportunity” have the same root, and we wanted to marry this lexical interpretation to our advantage by exploiting a potentially dangerous situation. In fact, we took the opportunity to make an internal restructuring, by turning our gaze to the markets abroad and the ones that more than our, have been able to cope with this critical time, and to embark on the production of selected products.
The effort that has paid us more and that makes us highly competitive was to bring in the large distribution high quality products at affordable prices.

What are your future goals?

Extend our market to countries such as Russia, the Arab Emirates and China. We are preparing for important international exhibitions such as CosmeTokyo for Asia and PLMA for the European market.
To hear the full interview, follow the link on the Facebook profile Daily Touch https://www.facebook.com/DailyTouchItalia/

How much does a good graphic influence the purchase of a product?

Prodotti Daily Touch nuova grafica

In just a calendar year,  UT Europe Srl has completed the restyling of all brand Daily Touch cosmetics products. Without changing a comma in the quality of products, nor on the price, always affordable and competitive, the company from Genoa center and the international business has dressed the entire personal care line with modern graphics: hot silver and pantone marsala on an elegant black background.

If it is true that the eye wants its part, it is even more true that, among so many products displayed on the shelves of hundreds of supermarkets, the choice of  a buy is determined  95% by the emotion caused by the packaging view and colors.

But it is not only the view to lead the consumer’s hand from the exhibitors to the cart, and from the cart to the register: it is, in fact, an over-stimulated sense that  should also be supported by two other important senses:

  • Touch: how many positive emotions, or negative, can transmit the first contact with the product? Heavy, light, smooth, rough, etc.
    • Smell: once bought, for example, how a face cream can treat the perception with a good perfume and as consequence can trigger positive associations in the memory drawer?

To retain each individual user, however, it is not enough just “the first time”. A company has really scored a goal when the purchase is repeated with eyes closed and without second thought- at that point the product has affected the heart and the emotions of the customer.

The results of the sales of UT Europe 2016 show that: after trying the foot moisturizing gel, just to give an example, some customers began to order them whole boxes by e-commerce (https://uteurope.pswebshop.com/it /home/63-gel-piedi.html)  to be sure to never run out. Thanks to its beautiful graphic? Maybe , but if it wasn’t an effective cream they would have stopped at the first tube.

That’s logistics, baby

CamionPallets on pallets of goods delivered just in time across Europe. Notrick , no deception: the secret

of this proven efficiency is to be found in a bulletproof  logistics network

«Our organization is extensive and meticulous – says Fabio Nonnis, UT Europe Logistics manager – able to meet the most varied situations, with the sole aim to fully satisfy our customers.»

The real strength of the logistics sector in UT Europe is in fact based on an efficient and rational method, the result of a scrupulous and careful organization that offers to the customers a 360 degree service, from production to delivery of the goods.

«But the plus of our service – reveals Kristin Friedemann, logistics operator Abroad – is not only the speed of delivery: thanks to a network of six logistics centers to which we can rely, in fact, the customer can order goods from the single board; pallet.»

Organization of production, the constant monitoring of the stock in the warehouse, the streamlining of operations management costs (transport, integrated logistics, in-out operations, etc.): everything is studied, organized and managed so that we can face even the most complicated situations that logistics arises, in order to satisfy the customers in any of their request.

«In a constantly evolving market – explains Matteo Barbarossa, logistics operator for Italy and Asia – even our logistics has had to adapt and shape the increasingly different needs of the customers. We are making a virtue of necessity we’ve also equipped to be able to provide services to customers who are not part of the large-scale distribution sector, which remains our core business.»

Always with a view to ensuring maximum efficiency and availability, UT Europe is preparing a B2B e-commerce service capable of ensuring deliveries even for small quantities of goods in a short time all over the country, thanks to a warehouse that prepares the orders and thanks  to a network of express couriers who care deliveries.

Welcome back Daily Touch

Cosme TokyoExpectations were high and were not betrayed. It began the great 2017 for Daily Touch products that have seen their debut at the renowned Cosme Tokyo, the Asian fair that every year brings together thousands of manufacturers, suppliers and customers in the big world of cosmetics.

«Three days really intense – says the General Manager of UT Europe, Massimo Garaventa – but it was inspiring: many contacts, new insights and a lot of ideas to improve our work and make an ever more efficient service to our customers.»

There are more than 100 contacts, among those both Japanese and internationals contacts, who have expressed an interest to the Personal Care Daily Touch line. These will definitely go to increase the already vast panorama of the UT Europe customers.

«You can not establish the number of people who passed by our stand – says Valentina Greco, Asian market jr. purchaser – we were among the only two Italian stands and the only ones to offer our kind of products. We also had the honor to give an interview to a major Japanese newspaper … fingers crossed!»

Particular attention has aroused the new line of 100% Bio, previewed at the fair: hard to find anywhere else such a high quality in the composition of the ingredients, at an affordable price for large retailers.

Hand cream, body cream and face cream Bio branded Daily Touch, in fact, are rich of selected natural ingredients (olive oil, Karite butter, vitamin E, vegetable glycerin and chamomile extract) with actions antioxidant and anti-aging, rebalancing the lipid layer.

«We are confident – says Alessandro Odin, Sales Manager – that this new line of organic products will conquer the Asian market, as well as the European one, where we are already present in many countries, not only with Pesonal Care line, but also with the products of the line House Care and Tissue.»

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